PEOPLE · PURPOSE · CONNECTION · REMEMBRANCE

The Dawn of a New Era in Funeral Service

Building a Better Way Forwardfor Families and Funeral Service.

A Collective, coming together to help people discover what's possible long before they need to, and connect with trusted local funeral and remembrance professionals.

For the publicExplore ways to remember FOR FUNERAL PARTNERSSee how we work together

How the Collective works

People can’t talk about what they’ve never seen.

A death care professional helping a family discover a meaningful memorial

The Memorial Collective brings new ways to celebrate life and remember loved ones into everyday conversation, long before a family needs a funeral. When people have already seen what’s possible, the public and the funeral service profession are both stronger for it.

Inspiring the public.
Connecting them with members.
Helping those relationships begin sooner and continue long after the funeral.

How it connects

01
Pieces designed to make people stop and look.
Art, sculpture and keepsakes that make people say, “I didn’t know that was possible,” or “That feels like them.”
02
Campaigns that start everyday conversations.
Reimagining What’s Possible™ is the first of several campaigns sharing education, inspiration and new ideas about remembering loved ones.
03
Local members who can bring it all to life.
Whatever people discover, a nearby member of The Memorial Collective can help them make it happen.
04
Experiences that keep the connection going.
Digital experiences, places and tools help people stay connected long after the funeral.

Step 1 of 4

Pieces designed to make people stop and look.

The Memorial Collective product collection is designed to inspire people and help those conversations begin. A painting can open a story about color and character. Music can bring back a voice or a moment. A place can hold memories that one generation wants to leave for the next.

Memorial products

The Memorial Collective Collection

Paintings, memorial sculpture and keepsake objects offer different ways to remember.

An embellished painting hanging in a warm living room

Embellished Art

An embellished painting brings remembrance into a work of art for the home. Cremated remains can be incorporated into the artist’s medium when the family chooses that option.

A bronze whale sculpture from the bronze memorial collection in a living room

Bronze Memorial Sculptures by Wyland®

Bronze sculptures by Wyland® that also function as memorial urns, with an internal space for cremated remains or keepsakes. A work of art to display at home and pass between generations.

An Amalgam McLaren W1 scale model on a memorial riser

Amalgam Urns

An Amalgam scale-model car is paired with a Memorial Riser to create a personal memorial display. The model and its display base bring a love of automotive design into remembrance.

Explore everything in the Design Studio

Tamara Bolger’s painting, from her personal story

A story from the work

A life remembered through art.

Follow artist Tamara Bolger through a commissioned memorial painting, with entries from her own little red notebook.

Read Tamara’s story

Brand partnerships

Bringing new names and new ideas into remembrance.

We work with respected artists and brands to create pieces families have never been offered before.

Wyland®

One of the most celebrated marine life artists of our time. His 100 Whaling Walls murals are seen by an estimated one billion people a year, and through the Wyland Foundation he has inspired millions to protect our oceans.

Ferrari
McLaren
Formula 1
INDYCAR
Corvette

Amalgam

Bristol, UK makers of hand-built scale models and sculpture, officially licensed by the world's most celebrated automotive brands and prized by collectors, owners and racing teams. Here they become memorial editions on a display riser.

Tamara Bolger Fine Art

A Canadian mixed-media artist with nearly 20 years of practice, creating commissioned memorial portraits of people and much-loved pets that families keep as heirlooms.

SecuriGene

An accredited DNA lab whose DNA Capsule lets families keep a loved one's DNA as a keepsake and for future testing.

Have a brand that could bring something new to remembrance?

Connect with us

Step 2 of 4

Campaigns that start everyday conversations.

A film crew creating stories for Reimagining What’s Possible

Reimagining What’s Possible

Stories made for the public

A national conversation about what remembrance can be.

Public education

Reimagining What’s Possible™

A public education campaign that helps people explore meaningful choices and bring their questions to a trusted death care professional.

See the campaign

A full room of guests talking during the Kingston Preview evening

Kingston Preview · October 13, 2026

Heard at the Kingston Preview.

“I didn’t expect to leave tonight thinking about what I’d want for myself, but these ideas got us talking. There were things here I’d love to discuss with my family because they feel so much more personal.”

Kingston Preview guest

Walk through the evening

Step 3 of 4

Local members who can bring it all to life.

Each member is a local death care business that can provide what people have seen in the Collection and the campaigns, and can be listed as the place to buy memorial products they see.

They welcome the conversation.

People can bring what they saw, heard or read to someone local they can trust.

They can provide what people discovered.

Paintings, sculpture, keepsakes and digital experiences, with the member listed as the place to buy.

They guide what comes next.

From first questions to the funeral and beyond, families have one trusted local contact.

Step 4 of 4

Experiences that keep the connection going.

Reimagining What’s Possible™

Stories that keep a life in the conversation

The campaign shows families new ways to stay connected with someone they love long after the funeral.

Digital experience

Life’s Song™

Life’s Song translates a person’s DNA data into a musical composition. It offers a way to connect music with a person’s life and remembrance.

Digital experience

My Final Resting Place™

My Final Resting Place records meaningful resting locations on a map. People can share those places so family and friends know where to visit.

Digital experience

My Footsteps™

My Footsteps connects messages, voices and stories with the places that matter to a person. Loved ones can discover those memories through the locations linked to them.

What we’re building next

We’re just getting started.

What you’ve seen above is only the beginning. Here’s what’s being built next.

APPLICATIONS OPEN | JAN 1, 2027

Funeral.Shop

One unified shopping experience for the public, bringing together pieces from The Memorial Collective and existing suppliers. It shows the public what’s possible and lists local members where they can buy it.

Suppliers can apply now. Explore Funeral.Shop

IN DEVELOPMENT | JAN 2027

Vigil.ai

One operating system that takes on the admin work funeral professionals don’t need to do. Suppliers connect in one place, which means fewer separate logins and less repeated work for those caring for families.

Funeral Companies & suppliers can apply now. Explore Vigil.ai

Concept view of a welcoming café and community gathering space inside a Tribute Center — Concept imagery

In development

Celebration of Life Tribute Centers

Spaces envisioned for remembrance, connection and community. Formats could range from a room or gallery within a death care business to a purpose-built center.

Explore the concept

Coming campaign

The Art of Remembrance

The next public campaign, bringing memorial art into everyday conversation.

Explore the campaign

One company, built through many kinds of expertise.

Death care businesses and memorial centers, artists, suppliers, creators and service providers each bring what they do best to the work.

Two death care professionals in a death care business

Death Care ProfessionalsTrust, care and a place in the communityLearn more

Artists & CreativesOriginal work, and the care it requiresLearn more

Two service providers discussing a project

Suppliers & Service ProvidersProducts, tools and capabilities the whole Collective can reachLearn more

See how we work together

The people behind the work

Experience from funeral service, public education and art.

The work is led by named people with experience inside death care businesses, funeral technology, creative practice and the careful handling of memorial art.

Kevin Montroy

Founder & Visionary

A licensed funeral director for more than 30 years and founder of FrontRunner Professional in 1994.

Ashley Montroy

Chief Marketing Officer

More than 15 years of leadership in funeral-service marketing, from FrontRunner to Tribute Technology.

Kelsey Barnes

Chief Executive Officer

Leads the cross-functional work that turns an ambitious vision into a functioning company.

Amin Jalali

Science and AI Lead

A PhD in electronics and AI from Kyungpook National University, with research roles at Queen’s University.

Katie Kortschaga

Creative Experience Architect

Began her career at FrontRunner Professional, working where funeral service, technology and design meet.

Stephanie Reid

COO & Customer Care

Brings funeral-service and funeral-technology experience to the company’s day-to-day work.

Tamara Bolger

Memorial & Life Artist

A Canadian mixed-media artist whose documented commission shows the care behind memorial embellishment.

Kevin Montroy

Founder & Visionary

A licensed funeral director for more than 30 years and founder of FrontRunner Professional in 1994.

Ashley Montroy

Chief Marketing Officer

More than 15 years of leadership in funeral-service marketing, from FrontRunner to Tribute Technology.

Kelsey Barnes

Chief Executive Officer

Leads the cross-functional work that turns an ambitious vision into a functioning company.

Amin Jalali

Science and AI Lead

A PhD in electronics and AI from Kyungpook National University, with research roles at Queen’s University.

Katie Kortschaga

Creative Experience Architect

Began her career at FrontRunner Professional, working where funeral service, technology and design meet.

Stephanie Reid

COO & Customer Care

Brings funeral-service and funeral-technology experience to the company’s day-to-day work.

Tamara Bolger

Memorial & Life Artist

A Canadian mixed-media artist whose documented commission shows the care behind memorial embellishment.

Meet the full team

When people can see what’s possible, every conversation starts in a better place.

Explore ways to remember Connect with us

Events & activity

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